Sunday, September 1, 2013

Do I Need A Patent For My Startup?


 
Do I Need A Patent For My Startup?


As a former technology startup co-founder myself, one of the early questions I asked (repeatedly) was if I needed a patent.  Having since sold my company and gone to law school, I can say definitively that pursuing a patent as a startup would not have been the best course for my venture.  Patents can be a great way to protect your innovations, but for early stage ventures, they may not always be the best strategy.

If you are bootstrapping your startup with limited capital, then there’s a good chance that a patent will be more of a financial drain than a revenue channel in the beginning.  What many entrepreneurs overlook is that there are many diverse channels of protecting your creative capital such as trademarks, tradedress, copyright, trade secret, and many more…  the cheapest and sometimes the most effective protection an early stage company can get may come through trade secret protections.

What is a trade secret?  Here’s how WIPO (The World Intellectual Property Organization) describes it: “Broadly speaking, any confidential business information which provides an enterprise a competitive edge may be considered a trade secret. Trade secrets encompass manufacturing or industrial secrets and commercial secrets. The unauthorized use of such information by persons other than the holder is regarded as an unfair practice and a violation of the trade secret. Depending on the legal system, the protection of trade secrets forms part of the general concept of protection against unfair competition or is based on specific provisions or case law on the protection of confidential information. The subject matter of trade secrets is usually defined in broad terms and includes sales methods, distribution methods, consumer profiles, advertising strategies, lists of suppliers and clients, and manufacturing processes. While a final determination of what information constitutes a trade secret will depend on the circumstances of each individual case, clearly unfair practices in respect of secret information include industrial or commercial espionage, breach of contract and breach of confidence.”

How do you gain trade secret protection as a startup?  As a young company, you may not have the resources (just yet anyway) to build a fortress around your secret sauce, but what you can do is put layers of protection in place to keep your secrets safe.  This may consist of limiting employee access to the source or creating employee/ visitor confidentiality policies that require signatures.  It may also be attained by insisting that everyone your speak with about your idea/ technology signs a non-disclosure agreement (NDA).  The hard part that technology entrepreneurs often face is that they instinctively want to share their idea with the world.  Consider however that even the Google algorithm from their inception as a startup to this very day as a global corporation is layered in trade secret protections.  The better you protect your ideas from the beginning the stronger your trade secret defenses may be.

Patents can be very expensive whereas trade secrets often require putting cost effective layers of protection around your innovations.  So before you start shelling out those sacred startup Benjamin’s toward a patent, consider if trade secret protections may be a viable alternative for now.

Legal Disclaimer: The views in this blog are merely the opinions of Eric Everson and should not be considered or construed as legal advice.  As a former technology entrepreneur and software engineer prior to law school, he currently serves an Adjunct Faculty member of the Herzing University Technology Program Team.  As an emerging scholar in global intellectual property law, coaching early stage technology companies is a passionate area of his focus. #TINLA (This Is NOT Legal Advice)

Tags: Intellectual Property, Startup, Startups, Trademark, Trade Secret, NDA, Non-disclosure Agreement, IP, IP Law, Early Stage Venture, WIPO, Patent, Law, Legal Protection, Innovation

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